I was very impressed with Dan’s book and audio CD. He is obviously someone who knows about selling and knows how to teach it. In this wonderful book he has penned. he has distilled some great wisdom. I wish him the best of luck with “The Magic of Selling!“ 

Having spent the last 30 years in the Radio business, I’ve read my share of sales books. A lot of them have been pretty good. Every single one taught me something … even if it was to stop reading and start selling. But this book by Dan Hollis is different. He doesn’t just talk about sales. He writes about family, belief systems, about enjoying the trip. It’s smart yet it’s simple. And like its title, it really is a treasure map – giving you clues to what it takes to be successful. These clues are practical pieces of advice that are the result of Dan’s own experience, and what he’s learned from some real Masters of the craft. Yes, he’s a talented, successful salesperson who has mastered his craft. But he started out like anyone else who had a vivid curiosity about life and what makes people tick. He has grown to be both teacher and student, willing to share what he has learned but wise enough to know there’s always more for him to absorb. In the 11 years he was at WRNJ Radio, Dan had written more than 1,000 sales contracts. In case you’re scoring at home, that’s a lot. Each one required specific skills you will learn easily if you read this book…how to organize, how to get in the right mindset, how to read people, how to overcome objections, how to be passionate about the whole process. And how to enjoy it. If you’re new in the sales profession, you couldn’t pick a better book to get you started. If you’re a veteran like me, I promise you’ll rediscover something in yourself that’ll kick you up a notch. Dan Hollis has written a gem. Dig in. 

Not only have I known Dan for several years, he has been a great resource for me as I moved forward with my ventures. His book “The Magic of Selling” (and now his business) brings prospecting and selling to a real level. I suggest you have a cup of coffee with Dan to learn how a real relationship works and how real Dan is!  

The Magic of Selling provides tactical steps that you can apply immediately.  After having read the book, while working as a manager for a mortgage company, I was able to use what I learned to coach up some new salespeople.  We went through the sections on role-playing and overcoming objections and were able to give the team a real sense of confidence.  Additionally, the tips for overcoming objections gave them actual responses to apply during conversations with prospects to improve conversion. I highly recommend The Magic of Selling for all sale people and managers!  

Like Dan Hollis always says, “he eats sales for breakfast, lunch & dinner!” A true veteran in the world of sales, Dan has displayed time and time again the skills you need to be perfect and successful. During his tenure at Grey Sky Films, Dan was at the top of the charts and would always share his knowledge and insights to the newer kids on the block. A guy who truly loves sales, Dan took his years of experience and wrapped them neatly into his book, The Magic of Selling. It is chock full of absolute must-have information. It is such a great resource for newbies and veterans alike!   

It is obvious that the author has studied all of the masters of the art of selling, and this book is an very intelligent and witty summary of his knowledge, and his real world experiences. Written in an  almost conversational read, do not underestimate the power in these pages. Highly recommended for any sales professional, whether a beginner or a seasoned veteran!          

Some will say that the start-up entrepreneur is always at a disadvantage simply because the market operates tirelessly without their presence, and that the odds are stacked against anyone attempting to carve out a niche. Others, however, say this is not the case, and that so many successful entrepreneurs simply mean that there’s an abundance of successful formulas. 
 
When it comes to information on how to work your way from a start-up business person with an idea to a successful marketer, there are countless systems and books out there to try. One of the most popular for aspiring entrepreneurs is The Magic of Selling by Dan Hollis. 
 
Hollis’ work is available in many formats including book and CD form and the purpose of the work is to assist individuals considering taking on sales as a business career. The Magic of Selling: A Treasure Map to Bigger and Better Sales was constructed both to provide adequate help in the field and to provide some entertainment. It’s great fun to read. 
 
Whether a newbie in the business game or a long-time salesperson, The Magic of Selling can help you brush up on your sales tactics and always stay one step ahead of the curve in any market situation. Of course, it’s almost impossible to predict how things will go in the current climate, but the tools taught here will help anyone adjust with a solid core set of principles. 
 
The Magic of Selling, as you can garner from the name, deals primarily with selling goods/services effectively in the marketplace. One of the key factors focused on here is the actual magic of persuasion. Being able to persuade a customer to purchase from you is undoubtedly the greatest tool at a business person’s disposal. 
 
In order to correctly persuade another person, however, you have to be fully confident of the product/service you’re selling and also fully aware of every aspect of it. You need to know if it’s a desirable product/service, if it needs work, and how similar products/services do in the market. From there, you will learn vital information about how to properly handle, market, trade and sell your merchandise for an ultimate profit. You will understand that the product and the marketing is simply a means to an end and the better your means are, the more you’re going to make out with as a final result. 
 
This isn’t a get-rich-quick scheme at all. To the contrary, The Magic of Selling is honest about the need to have a relatively good product/service and to build a good brand while marketing and selling. It’s a blend of trafficking tactics and product awareness whose goal is to transform every start-up business person into a success in their respective niche. 
Having an average product will do if your marketing is impeccable, but this is going to take much more work on your part. Not to even mention that the best products build return customers, and returning customers build a business. 
 
The Magic of Selling touches on a lot about how to be a successful salesperson and it’s considered one of the best works of business advice to come along in decades.             

This is a wonderful book about how to become a better salesperson, a better businessperson really It was packed chock full of so many smart and useful tips. It’s an easy and enjoyable read…something I keep on my desk and refer to often. Dan touches on all of the major points that salespeople struggle with. He shows you how to overcome each and every one, and then ends every chapter with a really great take-aways to apply immediately. I’ve read other sales coaching books, but this one is a real treasure. I highly recommend this book.    

This book is such a great read for not only a new professional salesperson, but a seasoned veteran as well. Dan tackles the great and most important facets of being a successful salesperson through the complete sales cycle. I really enjoyed reading this book as this has revitalized some of the core concepts I can improve on in sales. I would strongly advise this book to everyone who wants to improve on their own sales ability or their businesses sales success.