It is so important when meeting with a prospect to be genuinely curious and genuinely interested in them and what they do. It has to come across as real because you know in your heart, to you, it is always real. People can intuitively tell if you truly care and it will really help with your bonding and rapport with them; finding those levels of commonality. After all, people buy from people they like. That they trust. They will want to do business with someone who is confident, caring, intelligent, a good listener, a problem solver and a straight shooter. In sales we are all in the persuasion business. Trying to persuade others to buy our product or use our service because we believe emphatically that it will benefit them. Remember, if you want to win them over – be interested in them. It is all about them.