Testimonials are written or recorded statements that highlight your likability, your credibility, your capabilities, and your level of expertise. They strengthen the trust people have in working with you and express that to others. They are great to use in your collateral material (media kit, brochure, etc.) and/or on your website and social media platforms.
Let’s say your existing client has agreed to give you a testimonial that you may now share with others. Something positive that they have to say about their doing business with you. These testimonials will be little gold nuggets for you and are great word of mouth!
It’s one thing for us to share with people what we do, how passionate we are and how good we are at what we do, but it is much more powerful when said by another person.
(Funny, when I was a youngster and I would tell my folks something nice my teacher may have said about me – they would be like “oh that’s very nice”, but when they would go to the parent teacher conference and the teacher said the same pleasantry about me to their face, then it was like “Oh WOWWW!” in my parents’ mind. It now meant even more to them.
Written testimonials are great. The best way is not just to ask your client for one, but rather write a powerful testimonial yourself highlighting the positive relationship you have with them and then get your client to sign off on it! Then it will be full of real sustenance and not just the typical testimonial cliques like “they are really great to work with” or “he is such a great guy.”
Video testimonials are also great; ask your RAVING FAN clients to participate – they will be happy to do it!
If you are reading this right now and don’t have any testimonials, but have now been convinced to get some or have been inspired to get more or even improve the ones you have…then I am a very happy camper for you! Testimonials are a door opener and game changer!